Softchoice Trade Show

Softchoice Trade Show


A B2B software and hardware distributor wanted a trade show to showcase their fast servers, and asked for inspiration.


Our team went to work, and came up with a racing themed trade show event that would both bring the idea of speed and have a lot of material to work with in terms of interactive fun. We rented a hip warehouse space, brought in a Ferrari for photo ops, a 1/8 size racetrack with remote control race cars, poured drinks out of a gas can to refuel the guests, and created an experience that captivated and engaged the attendees all the way to the finish line.

“The event was executed flawlessly. We had fantastic experience and I hope we can partner up again in the near future.”

Liza M.